Advertise
laini’s little pocket guides are very unique independently and locally-published, annual publications which show up in the mailboxes of about 45,000 Lehigh Valley residents over the course of every year. The high-quality features, photography and unique size contribute to making it a valuable resource for residents and visitors alike. Unlike most other print publications, it is kept and referred to for a whole year. Advertising in the pocket guide lets your business reach a very wide and attractive group of people, who are searching for products and services. Rates reflect year-long exposure and as a result are about as affordable as print gets. Web advertising spots are also available.
Distribution/Readership (per edition)
· Annual publication
· 300,000 readership
· 20,000 Total Distribution in Northampton and Lehigh Counties
· 15,000 (of each edition) distributed via direct mail to residents in Northampton and Lehigh Counties
· 3,000 (of each edition) distributed to hotels for in-room distribution, newstands at Redners, Weis, Wegmans and Giant Supermarkets
· 2,000 (of each edition) distributed to advertisers, partner organizations and educational institutions
Web
Web presence through www.littlepocketguide.com, with 4 to 5 new posts a week featuring the work of local photographers and writers with approximately 8,000 visits a month, and quickly growing.
Social Media
Easton facebook Fan Page: 1600+ fans with over 750 monthly users
Bethlehem facebook Fan Page: 1300+ fans with over 700 monthly users
Twitter: 1290+ followers
Contact
We welcome and invite inquiries regarding Advertising Rate information, Media Kit, and Online Opportunities:
Marsha Abraham, Advertising Sales
400 Northampton Street Ste 500
Easton, PA 18042
610.704.0473 phone
610.559.9886 fax
Space Reservation Deadlines
Easton: Jan. 15, 2012
Allentown: Sept. 15, 2011
Bethlehem: May 27th, 2011
Distribution Dates
Easton: February/March 2012
Allentown: November/December 2011
Bethlehem: June/July 2011
Reader Quotes
“I’m a lifelong resident for the most part of Bethlehem and just love the LV! The first time I received your Bethlehem book in the mail, it was like someone had sent me a little anonymous gift 
My boyfriend is from Australia and ‘new’ to the area, so I am loving taking him to all the many wonderful restaurants the Valley has to offer! It’s fun watching him experience them all for the first time! Well, have a splendid weekend and keep up the great work!” –Tara Simone
“The new pocket guide to Bethlehem is awesome! I read it cover to cover! Visually stunning and mentastically stimulating! Great job Laini and everyone!” – Scott Slingerland, Coalition for Appropriate Transportation
